Based in Hampton, NH, Island District began when co-founders James Scully and Kayla O'Connor were sharing stories of nights out that resulted in unproductive mornings. A trend they noticed from drinking seltzers containing malt liquor, water, and carbonation with ingredients they could barely pronounce. O’Connor, an athlete, and James, a Veteran, started to formulate ideas on how to craft a spirit-based beverage that could be enjoyed at night with the intent of a better morning the next day, thus the tagline “Better Tomorrows” was born.